{"created":"2023-06-19T08:49:12.138883+00:00","id":1649,"links":{},"metadata":{"_buckets":{"deposit":"52d67ca9-6f22-4bb9-9150-2b560e7c893d"},"_deposit":{"created_by":3,"id":"1649","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"1649"},"status":"published"},"_oai":{"id":"oai:u-shizuoka-ken.repo.nii.ac.jp:00001649","sets":["7:280:294"]},"author_link":["1030"],"item_3_alternative_title_3":{"attribute_name":"その他（別言語等）のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Brand Categorization and Product Involvement"}]},"item_3_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"1992-03-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"16","bibliographicPageStart":"9","bibliographicVolumeNumber":"4","bibliographic_titles":[{"bibliographic_title":"経営と情報 : 静岡県立大学・経営情報学部/学報"}]}]},"item_3_description_33":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"The purpose of this study is to examine the relationship between the set sizes of brand categorization and the level of product involvement. Some hypotheses derived from Sherif's social judgement theory were tested for sixteen beers. Consumers with higher level of product involvement will be associated with larger size of the awareness, processed, reject, and trial set, and smaller size of the evoked set. The hypotheses for the awareness, processed, reject, and trial set were supported, but the hypothesis for the evoked set wasn't supported. And the effects of the level of product involvement on the categorization of each brand of sixteen beers were analyzed. The significant relationships were found in all brands of the processed and trial set. The results indicate that the level of product involvement is related to the categorization of each brand.","subitem_description_type":"Abstract"}]},"item_3_description_37":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"text","subitem_description_type":"Other"}]},"item_3_description_41":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_3_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"静岡県立大学経営情報学部"}]},"item_3_source_id_22":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"09188215","subitem_source_identifier_type":"ISSN"}]},"item_3_text_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_text_value":"publisher"}]},"item_3_text_13":{"attribute_name":"出版地","attribute_value_mlt":[{"subitem_text_value":"静岡"}]},"item_3_text_17":{"attribute_name":"出版年(from)","attribute_value_mlt":[{"subitem_text_value":"1992"}]},"item_3_text_7":{"attribute_name":"著者 ローマ字","attribute_value_mlt":[{"subitem_text_value":"SUGIMOTO, Tetsuo"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"杉本, 徹雄"},{"creatorName":"スギモト, テツオ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"1030","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-03-23"}],"displaytype":"detail","filename":"AN10118525199203001020.pdf","filesize":[{"value":"704.6 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"AN10118525199203001020.pdf","url":"https://u-shizuoka-ken.repo.nii.ac.jp/record/1649/files/AN10118525199203001020.pdf"},"version_id":"a20a5fa0-17b5-4c9a-b46a-3a0c419ad442"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ブランド・カテゴライゼーションと製品関与","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ブランド・カテゴライゼーションと製品関与"}]},"item_type_id":"3","owner":"3","path":["294"],"pubdate":{"attribute_name":"公開日","attribute_value":"2012-09-26"},"publish_date":"2012-09-26","publish_status":"0","recid":"1649","relation_version_is_last":true,"title":["ブランド・カテゴライゼーションと製品関与"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-06-19T09:48:35.208322+00:00"}