{"created":"2023-06-19T08:50:42.420341+00:00","id":4455,"links":{},"metadata":{"_buckets":{"deposit":"706aa333-fa89-4595-9899-6212c82e9a1a"},"_deposit":{"created_by":3,"id":"4455","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"4455"},"status":"published"},"_oai":{"id":"oai:u-shizuoka-ken.repo.nii.ac.jp:00004455","sets":["7:280:970"]},"author_link":["4646","4647"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2016-12-21","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"19","bibliographicPageStart":"13","bibliographicVolumeNumber":"29","bibliographic_titles":[{"bibliographic_title":"経営と情報"},{"bibliographic_title":"Review of Management and Information","bibliographic_titleLang":"en"}]}]},"item_10002_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"大学祭の模擬店で、 消費者行動のフィールド実験を実施した。 出店時にイメージ型 POP 広告を掲示し、 それが非計画購買者の購買行動を促進するかを検証した。 なお、 店頭にはメニュー表を掲げて、 ４種類のメニューを用意してあることを示した。 そのうちの一部メニューでは自作の POP 広告を掲示し、 残りのメニューの POP 広告は掲示しなかった。 ２日間にわたって食品を販売し、 その売り上げ本数を比較したところ、 イメージ型 POP 広告を掲示したメニューの方が、 掲示しなかったメニューよりも売り上げが多いことが示された。","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"静岡県立大学経営情報学部"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"09188215","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"山﨑, 真理子"},{"creatorName":"ヤマサキ, マリコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"4646","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"Mariko, YAMASAKI","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"4647","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-03-08"}],"displaytype":"detail","filename":"AN10118525201612001020.pdf","filesize":[{"value":"1.5 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"AN10118525201612001020.pdf","url":"https://u-shizuoka-ken.repo.nii.ac.jp/record/4455/files/AN10118525201612001020.pdf"},"version_id":"e3f59e78-a246-4bc9-ba2a-0be49b7471ea"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"イメージ型 POP 広告は購買行動を促進するか？－大学祭模擬店・非計画購買場面での検討－","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"イメージ型 POP 広告は購買行動を促進するか？－大学祭模擬店・非計画購買場面での検討－"},{"subitem_title":"Can Image Type POP Advertising Stimulate Consumer Behavior? -A Field Experiment at a University Campus Festival-","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"3","path":["970"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-03-08"},"publish_date":"2017-03-08","publish_status":"0","recid":"4455","relation_version_is_last":true,"title":["イメージ型 POP 広告は購買行動を促進するか？－大学祭模擬店・非計画購買場面での検討－"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-06-19T09:24:43.638349+00:00"}