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日清食品にみる「チキンラーメン」および「カップヌードル」の製品開発と販売促進策の展開
https://u-shizuoka-ken.repo.nii.ac.jp/records/2028
https://u-shizuoka-ken.repo.nii.ac.jp/records/20282cf3cf96-1456-42c4-a8a4-66724e285fe9
名前 / ファイル | ライセンス | アクション |
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AN10118525200703001030.pdf (1.1 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper_02(1) | |||||
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公開日 | 2012-09-26 | |||||
タイトル | ||||||
タイトル | 日清食品にみる「チキンラーメン」および「カップヌードル」の製品開発と販売促進策の展開 | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
その他(別言語等)のタイトル | ||||||
その他のタイトル | The Product Development and Sales Promotion Plan of 'Chicken Ramen' and 'Cup Noodle' in Nissin Food Products | |||||
著者 |
森田, 克徳
× 森田, 克徳 |
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著者 ローマ字 | ||||||
値 | MORITA, Katsunori | |||||
著者 所属 | ||||||
値 | 静岡県立大学経営情報学部 | |||||
版 | ||||||
値 | publisher | |||||
出版地 | ||||||
値 | 静岡 | |||||
出版者 名前 | ||||||
出版者 | 静岡県立大学経営情報学部 | |||||
出版年(from) | ||||||
値 | 2007 | |||||
書誌情報 |
経営と情報 : 静岡県立大学・経営情報学部/学報 巻 19, 号 2, p. 33-44, 発行日 2007-03-01 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 09188215 | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This paper clarifies details and corporate principles of the establishment of Nissin Food Products by Momofuku Ando. And, the development of "Chicken ramen" is discussed with the construction of the sales route. In addition, the factor that the achievement descends though "Chicken ramen" is possessed is examined, and details of development and the demand creation of the product development and the sales route of "Cupnoodle" are examined. | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | text | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf |