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ブランド・カテゴライゼーションと製品関与
https://u-shizuoka-ken.repo.nii.ac.jp/records/1649
https://u-shizuoka-ken.repo.nii.ac.jp/records/164968235f2d-c440-4b4f-ae35-87702777c463
名前 / ファイル | ライセンス | アクション |
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AN10118525199203001020.pdf (704.6 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper_02(1) | |||||
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公開日 | 2012-09-26 | |||||
タイトル | ||||||
タイトル | ブランド・カテゴライゼーションと製品関与 | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
その他(別言語等)のタイトル | ||||||
その他のタイトル | Brand Categorization and Product Involvement | |||||
著者 |
杉本, 徹雄
× 杉本, 徹雄 |
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著者 ローマ字 | ||||||
値 | SUGIMOTO, Tetsuo | |||||
版 | ||||||
値 | publisher | |||||
出版地 | ||||||
値 | 静岡 | |||||
出版者 名前 | ||||||
出版者 | 静岡県立大学経営情報学部 | |||||
出版年(from) | ||||||
値 | 1992 | |||||
書誌情報 |
経営と情報 : 静岡県立大学・経営情報学部/学報 巻 4, 号 2, p. 9-16, 発行日 1992-03-01 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 09188215 | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | The purpose of this study is to examine the relationship between the set sizes of brand categorization and the level of product involvement. Some hypotheses derived from Sherif's social judgement theory were tested for sixteen beers. Consumers with higher level of product involvement will be associated with larger size of the awareness, processed, reject, and trial set, and smaller size of the evoked set. The hypotheses for the awareness, processed, reject, and trial set were supported, but the hypothesis for the evoked set wasn't supported. And the effects of the level of product involvement on the categorization of each brand of sixteen beers were analyzed. The significant relationships were found in all brands of the processed and trial set. The results indicate that the level of product involvement is related to the categorization of each brand. | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | text | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf |